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A GOLDEN MOMENT: CARL F. B UCHERER OPENS ITS FIRST BOUTIQUE IN SHANGHAI

Shanghai, November 27, 2017. Swiss luxury watch manufacturer Carl F. Bucherer has opened an exclusive monobrand boutique at Nanjing West Road 1045, Shanghai. Located in the heart of the vibrant metropolis, the boutique offers clients a unique brand experience and a wonder- ful collection of high-quality timepieces made in Switzerland. On the occasion of the opening, an exclusive gala dinner was held; the theme, “Golden Moment: Celebration of Distinct Excellence,” was the perfect way to celebrate the 130-year-old watch brand embarking on its new journey.

The First Monobrand Boutique in Shanghai

The new Shanghai boutique’s interior exudes understated luxury, accentuated by the golden, baroque-in- spired elements of the logo and the distinctive brand imagery, which also reflects the cosmopolitan nature of the city of Lucerne, Switzerland, where the company was founded. Famed Chinese actress Li Bingbing, Carl F. Bucherer’s first Global Brand Ambassador, also features in the boutique’s decor, set against the impressive backdrop of Lucerne. This underlines the family-owned watch company’s ambition to continue growing while raising the profile of Lucerne as a cosmopolitan destination. Following Moscow and Lucerne, the new Shanghai boutique is the third monobrand boutique to be opened by Carl F. Bucherer in 2017.

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