Established in 2003, beautyblender® was founded by renowned Hollywood makeup artist, Rea Ann Silva. Her experience in the beauty industry spans over 20 years and she is best known for her flawless, glowing look. Silva used her talent to revolutionise the makeup industry as the creative force behind beautyblender®, the multiple award winning genius cosmetic sponge applicator that has taken the beauty, professional and retail world by storm.
With some exciting new launches in the pipeline, Z7 Communications will use its expertise in the region to strengthen the beautyblender® brand positioning and raise its profile in the Middle East.
“As an innovator in its field, we are thrilled to announce the addition of beautyblender® to complement our growing beauty portfolio. We are excited to further establish the brand and contribute to its overall success in the region” – Zeina El-Dana, Founder & Managing Director, Z7 Communications.