Untouched Beauty with Modest Luxury are the Essence of Buthaina
A trendy artist whose designs define sophistication, Buthaina Al Zadjali started her label in 2010. She started with designing Kaftans and Abayas for a few customers, before she opened her very first boutique based in Oman, in 2011. Her designs are not only comfortable, stylish and feminine but manage to reflect untouched beauty with modest luxury. She displays a painlessly nifty style that influences the fashion game. One glimpse at her profile and you’ll know that, she is someone who never misses a beat in style! She introduced dots as her signature style in her designs, enthused by the spelling of her name in Arabic.
Inspired by the Eastern and Western elements, she creates intricately hand embroidered Kaftans and Abayas with a special focus on exquisite detail. Her passion for art and fashion steers her to experiment with patterns and colours, thus exploring new ways to reconstruct traditional Omani techniques. With a strong and driving belief that one can look fabulous without going overboard, she continues to amaze us with simplicity and class.
In 2017, Bthaina underwent a rebranding to give the label a refreshed and contemporary guise. The new logo is in a clean typography that comes in two colour way; white and charcoal or grey and pink. The spelling of the brand is the pronunciation of Buthaina’s name while the dots in the logo represent the Arabic spelling of Bthaina. Moreover, she has expanded her lines to jewellery as well, which is definitely something to look forward to! With that said, her persistence and individualistic sense of style is something to watch out for!